About Us

"...I knew there was a need, but was pleasantly surprised by the overwhelming response. I’m most touched by the positive feedback I received from women who do not necessarily adhere to a modest dress code but shop the brand simply because they love the clothes. As a business owner, I couldn’t ask for more."
We have a unique selection ranging from Formal Dresses, Abayas, intricately embroidered kaftans, Maxi Dresses, Skirts and of course plenty of fashionable hijabs to cater to your each and every occasion! Our clothing line was born from our personal struggle to find modest yet fashionable clothing. We have so many options today, but stylish clothes that simultaneously maintain standards of modesty are rare. Women, who opt to dress modestly for religious reasons or otherwise, often find themselves forgoing style and fashion. Well not anymore. We listened to you and perfected our collection to suit any and every occasion you may have.  We decided to launch a line that would fuse modesty with trendy styles. We have also created a system to customize our kaftans to meet your style, size and selection needs.

Our formal and casual collections are designed by our very own designer Sara Sheikh and manufactured here in the US. We design and manufacture our own Kaftan Collection with overseas manufacturing that is operated with our own management and quality control staff. So rest assure each piece is inspected and packed with the highest quality of work. Our Abayas are imported from the Gulf region, made by well-known manufacturing who knows the traditional garment well and the style with in the region. We take pride with the quality of product and service we provide. Feel free to call, message or email if you have any questions or concerns. With much love,

Sara Sheikh

Designer & CEO